The press release is an accurate, catchy, compelling, and newsworthy content written for the media to spread to the targeted audiences. The reason for writing a press release is to get media coverage and reach target audiences. They provide affordable and efficient promotion opportunity for nearly any businesses irrespective of the size, industry, profile, or profit margins.
A press release is not an advertisement, but a way to pass newsworthy information to target audiences through the media.
Let’s talk about five benefits of writing a press release for your business:
Reach Out to the World
Formerly, it took an exhaustive process to have the press release written, approved, and published. However, the process of publishing and distributing press releases has become smooth and seamless today, and businesses can send as many as they want. Small and large companies can communicate to the world through press releases while improving their brand images and driving more interest.
Boosts Business Visibility
Both small businesses and established corporations are fighting for consumer mindshare. Writing press releases for long term distribution lets your potential customers know about your business, services, and products, and why they need you. Additionally, it helps your business to get more attention to mainstream media and renowned journalists. Eventually, your business will be trusted and given even more media coverage.
Increases Sales Potential
Other than boosting your credibility and making your business renowned to the public, press releases also increase profit margins. It outlines the primary features and benefits of services and products that places your business on top of the game and sets it apart from the rest.
Press releases are written and distributed for different reasons such as to announce new achievements, to launch products and services, new partnerships with other corporations, milestones acquired and new technological developments. All these events are newsworthy and can drive massive attention that instantly puts your business into the limelight for some time. Press releases go a long way of converting potential customers into buyers and increase sales potential.
Improves Your SEO
A well-written press release can take your business to another level altogether. If written with SEO in mind, they will be read by many people, engaged on, and picked up by many media outlets, and yours is likely to appear in the organic results of search engines. While direct SEO bumps are possible, your press release is highly likely to have an indirect impact. The more your press release is picked up media outlets, newspaper, or blog, the more links, mentions, likes, visibility, citations, brand recognition, referral traffic your business will get.
Keeps Your Audiences Informed
Presently, content marketing is about providing existing and potential consumers with the most valuable and relevant information. Whether you are rebranding your business, launching a new product, hosting an event, or branching out to a new industry, your audience deserves to know about it. Issuing a written statement in the form of a press release is a great way to keep them up-to-date.
Check out the video below for a template to start your first press release! Stay tuned for more at pertinencecom.com